Mariposas Amarillas/Yellow Butterflies
public space design initiative
Las Mariposas Amarillas (the Yellow Butterflies) by Staten Island artist, Lina Montoya is installed at the corner of Port Richmond Terrace and Jewett Avenue in Port Richmond. The design concept was developed in conversations with members of El Centro del Inmigrante and local residents. The mural explores the migrant experience of Staten Island. Butterflies are a central image of migration and a symbol often used in the struggle for migrant rights worldwide. The Manhattan Skyline as viewed from Staten Island is the backdrop that grounds waves of migrants to this particular borough of New York City. The project is sponsored by the NYC Department of Transportation Urban Art Program sponsors public art on city-owned infrastructure.
The mural stretches over 150 feet wide and is approximately 10 feet tall and contains more than 40,000 individual pieces, installed by hand. Over a period of two weeks, hundreds of local volunteers helped to install the mural at a DOT parking lot. The mural opened on July 3, 2015 with support from City Council member Rose, Council Speaker Viverito, other elected officials and honored guests from DOT and other city agencies.
Project Urbanista managed the project from proposal stage through to installation. Our team managed outreach and organizing of over 500 volunteers and 20 local organizations. We handle budgets, materials ordering and project scheduling over the 4 moths of preparation and 2 weeks of installation. Our team coordinates the opening with elected officials, press, city agencies, the local precinct and local residents. The mural will be installed for one year, until June 2015.